For over 30 years Life Education Australia has been helping children make choices that lead to safer and healthier lives. But too many children and young people continue to make unsafe and harmful choices with devastating effects on their health and wellbeing.  The risk to children and young people from drugs, drinking and cyberbullying saw Life Education Australia launch the Millions of Choices Campaign.  This $2 million campaign would provide hundreds of thousands of children across Australia with the opportunity to develop the knowledge, strategies and skills necessary to help them make safer and healthier choices.  A strong case for support was created which clearly showed how funds from the campaign would support new Educators, new mobile classrooms and maintain an education program that is fresh and contemporary for children and young people.

The campaign enjoyed early success with a $1 million contribution by the Australian Government.  Life Education Australia then sought to strategically engage a select group of their most significant major donors led by Campaign Chairman Christopher Mapp to provide the remaining philanthropic support needed.  The response was overwhelming with the $2 million campaign target being surpassed thanks to some of Australia’s most well know philanthropists including Dick and Pip Smith, Marcus and Caroline Blackmore, the Mapp family and Harry Triguboff.

The success of the Millions of Choices Campaign has ensured Life Education Australia can continue to support many more Australian children and young people in making safer and heathier choices.

Life Education Australia

Case for support brochure